1.0 EXECUTIVE SUMMARY
1.1 Business Idea and Goals
CEC Trading Ltd. is a Nano Energy Water Flask trading company in Miri, Sarawak. The products that we sell are water flasks that release charges to the water with high amount of negative ions, which is good for our body. This company intends to be the best water flasks trader in Malaysia. It is because the water flasks that this company is selling are one of a kind. It also made up of good quality and the price is very affordable. Three elements that this company concentrates on in order to reach our goal are our customers, our supplier and our employees.
The major shareholder of this company (Vivian Ngu) intended to initiate the business with more than 5 employees and sell approximately 10500 water flasks in the first year which will increase in rational amount in the following month. The company intends to generate at least MYR 294,000 in sales revenue and make MYR 65,200 profit in the end of its first year of trading.
The main targets of this business are customers; range from students to workers, most likely everyone. Our company has a warehouse for storing the water flasks and we had chosen a strategic place which is situated at Jalan Bintang, Shop Lot No. 68. On the other hand, our company is selling the Nano Energy water flasks in Parkson, which is located in a shopping mall named Bintang Plaza. The reason we chose Bintang Plaza as the main location for our business is because of the huge flow of customers who visit Bintang Plaza daily.
Nano Energy water flasks can release charges to the water with high amount of negative ions, which is good for our body. It can restore the water’s PH level to the ideal level, which is 7.0 to 7.4. Thus, it will change the water to alkaline water which benefit to health. The Nanotechnology breaks down water molecule into smaller possible size so that they are more easily absorbed by the body.
Therefore, the taste of the water is smoother, sweeter and easily absorbed by our body cell as osmosis may occur easily. Drinking energized water regularly also kept us away from suffering different kind of health diseases. Moreover, the energized water penetrates deep into the body cells more easily, transfers nutrients to the body more efficient and takes away un-useful product from our body system, thus making us strong and healthy.
1.4 Sales and Promotion
Promotion of the business will take place using a variety of methods, including advertising through distributing flyers from school to school, making banner, emails and telephone ordering. We will pay a few workers to distribute flyers from one place to another place. For examples, Curtin University and always all the secondary school in Miri, Sibu and Kuching.
CEC Trading is a self-funding company as the initial shareholdings of RM 8000 will be injected by the major shareholder of the company (Vivian Ngu), and RM 5000 by other shareholders (Damilola, Faiznur Dilan, Wong Wen Yi and Wong Soon Siong). The company estimating the business will always show a positive value of cash surplus in every month for the first year of the operation. The company will not apply for any form of loans from outside party including bank in the first year of the operation.
2.1 Mission Statement
CEC Trading Ltd. is not only aim to be one of the well-known Nano Energy water flasks traders in Malaysia but also aim to be the best water flasks trader in Malaysia. We want our product which is the unique Nano Energy water flask known as the best water flask in Malaysia as it is a beneficial product and it is made up of good quality. As well as any other company, we also would like to gain profit as much as possible.
In order to attain our missions, our company will focus to the followings:
1. The Product:
Our good which is Nano Energy Water Flask is made with 304 stainless steel. There is a filter inside the water flask which will be builded up from 13 kinds of natural materials such as tourmaline, zeolites, manifanshi, nano silver powder, kaolin earth, rare earth, far infrared stone, muyu stone, clay and others. The combinations of different kind of natural resources are approved scientifically to give highest efficiency to the water.
2. The Employees:
The employees will be trained to do their own role efficiently. They will also be motivated by attending program which then they will produce better performance.
3. The Consumers:
We are targeting adult as well as children and ageing people to consume our products since our product is available to any age. We would like to make sure that our customer satisfied with their purchases of the Nano Energy water flasks.
For the capital, the amount capital needed to start the business is RM28,000. The amount of capital stated is needed to cover up all of the essential expenses that the business required to set up the business. The sum of capital that stated above is also needed to achieve a positive cash surplus in the first month.
2.2 Company History
This is a new business which all started from the observation that we, the shareholders made. We had a discussion and came up with an idea of selling water flasks. The water flasks that our company planning to sell are water flasks with special features and benefits, which are the Nano Energy water flasks. This water flasks release charges of negative ions to the water and it is good for our health. In addition, the reason we chose to sell Nano Energy water flasks is due to the high demand of health products which needs a huge amount of money. On the other hand, we can also save the environment by reducing the use of plastic water bottle. Thus, by combining both of these situations, this company is set up. Furthermore, customers will not have to spend lots of money for their health products; instead they can buy the Nano Energy water flasks which only cost them MYR 28.
2.3 Business Goals
The short-term goal of this company is to employ at least 5 persons full time on a salary of approximately MYR 4,900 per month. Our company planned to run our business within Sarawak for a start. The Nano Energy water flasks will be distributed to a few parts of Sarawak which are Miri (the main place of our business), Sibu and also Kuching. Furthermore, our company targeted to sell about 10500 water flasks in a year, which would probably increasing in the following month and gain a net profit at least MYR 65,200 for future investments.
For the long term goal, our company wanted to expand the company into a bigger company by selling the Nano Energy water flasks to West Malaysia and Sabah. This is because we want to widen our market range and we would like to gain more profit. In order to achieve our long- term goal, we will analyse our weaknesses and strive to improve our business strategies.
CEC company is a trading company that buy product from a manufacturer (whole sellers) then sell to retailers which is to the shop we decided to sell our products. Then we sell our product to consumers. The new product we are introducing into the market is a product from Vuitton Silver Manufacturing Company that sells different types of water flask in Malaysia such as Vacuum water flask and Nano Energy water flask. The product we are introducing is Nano Energy water flask which helps to charge water with high amount of negative ion which are absorb by the body. Due to the fact that more than half of our body consists of water, water is an important element which is needed by everyone. Thus it is important that we consume healthy water daily. Nano Energy water flask can change the water ph level to be alkaline. Other than that, it can also breaks down water molecule into smaller size which then can be easily consume and the taste will be sweet and smooth. Furthermore, alkaline water can build up better immune body system thus prevent us from easily infected by diseases. For further information, drinking this energized water often also enhance our body’s metabolism and can concern about our beauty. However, the most important key point in drinking this energized water is keep us away from all kind of diseases. Due to the fact that our warehouse is in the state of Miri, Sarawak, our product can be found in Parkson which is in Sibu, Miri and Kuching. This water flask can be use by children as well as adult.
3.1 Market Analysis
Due to the research carried out by the CEC Company, we found out that there is a lot of water flask that were on the market, but their functions are only to keep warm or keep cold. Thus, our company decided to do trading on a new type of water flask, which is for consumers’ health purpose. Another thing that the business concern about is about environmental friendly.
The major of our sales revenues are in February to November. This is because there are no long holidays or school holidays. Thus, the customers might saw the advertisement for our product and purchased them. In the other hand, due to the holiday season such as Celebration or summer break periods, the people might be going out for vacation thus will decrease our sales revenues.
There are lots of competitors in the market who have products that perform same function with our product – Nano Energy water flask, some of the companies are listed below:
I. ENCHANCE PLASTIC INDUSTRY SDN BHD, MALAYSIA
II. TAIZHUU GANGLUNG PLASTIC CO.LTD
III. KSK GLOBALINK MANUFACTURING SDN BHD
IV. ELLEDI (M)SDN BHD
V. ZHEJIANG TYSESO INDUSTRY & TRADE CO.LTD.
VI. YONGKANG SHIQIANG HARDWARE PLASTIC CO.LTD
3.4 Market Overview
The major target market of CEC Company is student, workers, athletes and the public in general. Nano Energy water flask produces storages where you can store your water to drink anytime which is tasty. Our product is convenient, easy and collectable, it is also attractive to the eyes as it will be in three colors – silver, red and black which makes the demand for the product higher because it is also affordable in terms of price. Other than that, we also provided telephone ordering for customer’s need.
3.5 SWOT Analysis
We carried out an analysis on the market situation on our product with the use of SWOT analysis, which we make improvement in our business. SWOT Analysis represents the strength, weakness, opportunities and threats of the business. Through SWOT Analysis, it can guide the company to work on our weakness and threats where as maintain our performance regarding the strength and opportunities(citation business management).
The strength is an initial factor which increases value for our business. The strength of nano energy water flask is to have been strong enough to get them a higher place in the labor market even with various imitations from other competitors who are in the market or wants to come into the market with similar products. It can be measured using internal assessment.
- Quality of the brand
- Strategic location
- Sustainability of the product
- Health care
- Light weigh of the product
Weakness is also an internal factor that decreases the value of the business. We need to analyze our company weaknesses so that we can make improvement based on them.
- Lack of marketing skill
- Lack of workers
- Limited budget
- Lack of advertisement
- Consistency of supplier
Opportunities are external factors that add value in the business. The business needs strategies to perform better performance.
- Expose our products in other countries
- Special promotion during special events
- Improve the skills of workers
Threats are the external factors that decrease the value in the business. The business need to be aware of the threats that may be occurred.
- Existence of substitute goods in the market
- Delayed of the products due to the transportation problems
3.6 MARKETING PLAN
3.6.1 Production/ Service Target Market
The 2 main targets of doing this business are to improve the healthiness of consumers and to concern about the environment. Nano Energy water flask is a good product which helps to transform the water into alkaline water which is good for health. It is also convenient in the aspect of shape and size which makes it very easy to be carried around by anyone who needs a flask to store their water to take to either school or workplace and even to sport arenas. It is a stainless steel bottle which makes it more attractive and presentable. The fact that it is a stainless steel does not mean it going to get rust easily. On the other hand, since the product is made of stainless steel, it can be used for at least one year. Thus, we can be environmental friendly by saving the consumption of plastic water bottle.
Although the business is doing trading to Miri, Sibu and Kuching, our main business is in Miri. Nano Energy water flask is classified to be a household product, thus it can be found in Parkson, in the department where they sell household products. We also need a warehouse to store all our products.
Vuitton Silver Company supply Nano Energy water flask to the business with the cost of RM15 each. This cost will be derived after the deduction of all the money use in the production of the flask, such as buying of the machinery, steels, wages of employees, vehicle for distribution, insurance, rents and other expenses. After doing the analysis, our company tends to charge RM 28 for the product which can provide profits on every sales and this price can be afforded by customers.
3.6.4 Promotion and Advertisement
Our company tends to alert the general public about nano energy water flask through various means in other for them to know about the product. A research was done on the strategies needed to promote the product in the market. As a result, we made use of the following promotional tools in the business.
- fliers and handbills
- posters and banners
- emails and telephone contact
3.7 Evaluation of Market
CEC Company carried out an evaluation on the market, using the market strategy which is carried out at the end of every year to analyze the sales data of Nano Energy water flask to see it performances in the aspect of the quantity that has been sold and as well as profits made. Based on the cash flow forecast, we have cash surplus of RM 65,200 during the year. This proved that the promotions and sales have been done effectively.
4.1 Legal and Licensing Requirements
(a) Business name and legal structure
CEC Trading Ltd is a proprietary limited company. The company structure has already been registered and start up with five shareholders:
Vivian Ngu Yen Shya (25% shareholding)
Wong Wen Yi (18.75% shareholding)
Faiznur Dilan binti David Ismadi (18.75% shareholding)
Damilola (18.75% shareholding)
Wong Soon Siong (18.75% shareholding)
Who also serve as the directors of the entity.
(b) Operating laws and licenses
The business needed a license to run the business legally.
4.2 Management Details
The managing director of the company will be:
Vivian Ngu Yen Shya
Home address: 175, Phase 2C1, Desa Senadin, 98000 Miri, Sarawak, Malaysia Ph: (085) 656578 Fax: (085) 656579
Date of birth: 25 November 1991
Qualifications: Bachelor of Business (Double Major in Finance and Management)
Experience: Management and Financial Advisors and owner of Wealth Spring
Consultancies 1997 – 2003
4.3 Organizational Structure and Staffing
Most of the job of the business will mainly be done by general manager. A warehouse is needed to store our products. General manager, sales manager and accountant will mainly be working in the warehouse. On the other hand, 3 marketing expertise and 2 drivers are needed in doing sales and also deliverance.
· The duty of a general manager are to manage all business plans and the performance of the employees.
· Salary : RM 1000
ü Sales manager
* The duty of a sales manager is to deal and communicate with the owner of parkson in order to know the amount of sales revenue.
* Salary : RM 700
* The duty of accountant is to record the business transactions, summarizing and analyzing to produce financial statement in the end of the period.
* Salary : RM 700
ü Sales advisor
* The duty of sales advisor is to approach customers and advise them to buy our product.
* Salary : RM 500
* The duty of driver is to deliver the products to the destination and also help to transfer the products to the sales department.
* Salary : RM500
4.4 Professional Advisers
55, Sunshine Park, Tun Hussein Onn Road, 98000 Miri, Sarawak, Malaysia
Ph: (085) 668 132 Fax: (085) 668 133
28, Fortune Park, Desa Damai Road, 98000 Miri, Sarawak, Malaysia
Ph: (085) 636 732 Fax: (085) 636 735
May Bank Malasyia
279, Bank Street, Pujut Road, 98000 Miri, Sarawak, Malaysia
Manager: Angeline Tan
Ph: (085) 678 588 Fax: (085) 678 579
4.5 Business Premises
CEC Trading Ltd will acquire a business premise as an office which deals with the paperwork and also warehouse as the storage for stocks and equipments. The ideal location would be located at shop lot where we can store and sell the stock. The premise will be located at Shop Lot 608, Medan Commercial Centre, 98007 Miri, Sarawak, Malaysia. The price tag for renting the shop lot will be RM 1,500 per month. The shop lot will be repairing and do some painting. The goods that we sell will be distributed to the hypermarket, Parkson in Miri, Sibu and Kuching.
4.6 Equipments Required
The equipments that required for the business will be:
– Internet connections
– Fax machines
– Furniture (table, chair, shelves)
The above equipments are some of the basic needs to run the daily business operation. The equipments required will change from time to time.
4.7 Production Processes
Our company will get the stock from the supplier, Vuitton Silver. The estimated amount around 1000 of Nano Energy water flasks will be order from the supplier every month. Therefore, all the stocks will be store in the warehouse. Then, the workers will distribute some of the stock to Parkson. The working hour is from 8am to 5pm every day except on public holidays.
There are different types of color of the water flask will be sold such as silver, black and red. The product will be sold at RM28 each for every types of color. The selling price is enough to cover all the expenses as the cost price of each water flask is RM 12. It is a reasonable price as these Nano Energy water flask is good for health and can solve the skin problems.
However, the office is used as a place for the process of paperwork and storage of documents and equipments. The ordering of our company products and all the documents and accounts will be recorded down and will be kept. All the works in the office work will be done by the clerk and supervise by the manager.
4.8 Critical risks/Contingency Plans
CEC Trading Ltd will organize training program to all staff members for professionalism in running the business and also for contingency plans. The training will be on how they going to promote and sell the water flask.
Insurance will be bought for business premises. The aim is to recover some assets in case of any accidents such as fires, accidents and thefts as well. Those liability and car accident will be covered by the professional indemnity insurance. The injury to the managing director will be covered by workers compensation.
5.0 FINANCIAL PROJECTIONS
5.1 Basic Assumptions and Information
(a) Calculation of income and expenses
Expenses are calculated based on research and management’s knowledge of costs. Income or sales revenue is assumed to be paid within the month issued. The impact of inflation or increases costs is not taking into consideration.
Depreciation of equipments purchased and vehicle purchased in June 2010 is calculated using straight-line method, at 10% per annum. Gross cost of goods is RM 168,000. Drawing is RM 200 per month. The projection is for one year and the figures are in Ringgit Malaysia.
(b) Financing of the business
An investment of RM 28,000 will be invested into the business according to our shareholdings – Vivian Ngu Yen Shya RM 8,000, Wong Soon Siong RM 5,000, Wong Wen Yi RM 5,000, Faiznur Dilan binti David Ismadi RM 5,000 and Damilola RM 5,000. Sales income for June is based on early promotions, thus providing initial cash surplus and avoid the need for any short term debt financing. The operation financing strategy is showing a cash surplus in the bank accounts with total amounts of RM 70,700. The business will open a cheque account that provides electronic funds transfer facilities for customers. A minimum of two shareholder directors is needed to sign all the cheques for security reasons.
(c) Distribution of profits
Profits in the first year will be retained in the business. In future years, three quarters of the annual net profit after tax will be paid to the directors at the end of the financial year according to their shareholding and the remaining quarter will be kept as retained earnings.
The Sales Mix Forecast, Cash Flow Forecast and The Trading Profit and Loss Statement is prepared according to generally acceptable accounting principles and conventions.
(d) Goods and services tax
All forecasts are net of tax.
The firm has no current loans or debts.
5.2 Analysis of Financial Forecasts
(a) Net profit margin is used to measure the company’s ability to earn a net income from sales.
The net profit margin is calculated based on the first year of the projections.
Net profit margin % = = = 22.18%
Since this trading company is running the business for the first year, it is normal to get a relatively low figures of the margin. The margin is expected to increase in the next few years.
Other than that, the company can use other ratios to do analysis on the financial statements in the coming years.
(b) Break-even point
Contribution margin is used to determine the amount of profit that is made towards payment of the fixed cost. Considered that cost of goods sold is the variable cost, the contribution margin is equal to sales minus variable costs.
Gross profit margin = = = 57.14%
The fixed cost is projected to be RM 102,800.
Break-even point in value = == RM 180, 350.88
Accounting 062 May 28, 2010
5.2.1 Sales mix forecast
|SALES MIX FORECAST|
|for the period June 2010 to May 2011|
|Item: Water Flask|
|Number sold||450||700||800||800||800||600||700||1,000||1,100||1,150||1,150||1,250||RM 10,500|
|Selling price per unit||RM 28||RM 28||RM 28||RM 28||RM 28||RM 28||RM 28||RM 28||RM 28||RM 28||RM 28||RM 28|
|Total sales income||12,600||19,600||22,400||22,400||22,400||16,800||19,600||28,000||30,800||32,200||32,200||35,000||RM 294,000|
|Cost of goods sold per unit||RM 12||RM 12||RM 12||RM 12||RM 12||RM 12||RM 12||RM 12||RM 12||RM 12||RM 12||RM 12|
|Total cost of goods sold||5,400||8,400||9,600||9,600||9,600||7,200||8,400||12,000||13,200||13,800||13,800||15,000||RM 126,000|
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